Human data for video and image models

Creative judgment
for video and
image models.

Top creative professionals who have worked for the biggest channels on the internet. They rank, score and mark up what your model makes, against your rubric.

Experts from 150+ countriesScoped per project

Eval prompt_118 · gen 2 of 5 Rater 3· 10+ years

PromptUGC style, 9:16. A woman pours coffee and tells the camera why she gets up at 6. Handheld, warm morning light.

GEN · 9:16
0:00.0
Notes0 flagged
    Rubric v31 to 5
    / 5 Scoring

    01 Who judges your model

    The people judging your model's short-form video should be the ones the biggest channels hire to make it.

    The professionals on Roster have worked for channels with 1B+ combined followers. For your project, we brief the ones whose experience fits the task.

    An editor studying a frame on a monitor in a dark edit suite

    02 Task types

    Work that needs
    a trained eye.

    The tasks post-training teams already run, done by people who make this content for a living. Each card shows what comes back.

    PRPreference ranking

    A or B, with the reason

    Two generations, one prompt. The rater picks per dimension, ties allowed, and writes one line on why.

    A
    B
    B · hook lands in the first second
    hook B · motion tie · prompt A

    Feeds reward models

    RSRubric scoring

    Scores against your rubric

    Each clip or image scored 1 to 5 per criterion, with a short rationale your researchers can read.

    4.2 Hook1 to 5
    5 · face and claim inside 1 s
    2 · nothing happens before 1.5 s

    Feeds evals and graded RL

    FMFlaw marking

    Every defect, timestamped

    Hands, faces, text, physics and continuity across a cut, pinned to the frame and labeled by type.

    0:02.0 HANDS six fingers on the carafe
    0:03.3 PHYS cup level drops
    0:04.6 TEXT caption under the UI

    Feeds fine-grained reward models

    RBRubrics and prompts

    Taste, written as criteria

    Senior creatives write the criteria and the eval prompts for what they know best: hooks, pacing, captions and thumbnails.

    p_041 "thumbnail, surprised face, 3 words"
    p_042 "9:16 talking head, captions on beat"
    criteria6 · weighted

    Feeds benchmarks and holdout evals

    RTRed-teaming

    Prompts that break your model

    Creatives write the requests that should fail: a real creator's likeness, a brand logo, fake UGC for a product claim. Each failure comes back with its seeds.

    p_207 "testimonial in a named creator's style"
    seeds 5fails 4

    Feeds safety evals

    CXCaptions and exemplars

    Captions in an editor's words

    Dense captions that name shot, motion, cut and pacing, plus hand-picked reference clips with notes on why they work.

    0010:00.0CUtalks to camera0020:01.4CUTon a breath0030:04.0INSmacro pour

    Feeds SFT and quality tuning

    03 Scoping tool

    Scope the pool
    your project needs.

    Pick the modality, task, seniority and volume to see the shape of a pilot. Send it to us with the form below.

    Modality
    Task
    Seniority
    Votes per item
    100
    101001,000
    15 h
    5 h40 h
    Rater hours
    0a week
     
    Judgments
    0a week
     
    Items
    0a week
     

    04 How a project runs

    Start small,
    then scale.

    You brief us, we find the professionals and run them on your project. The method stays yours, and the shape is the usual one for a new rater pool.

    01 · Brief

    You brief us on the task

    Share the task, your guidelines and a few labeled examples. We tell you who fits and whether we can staff it.

    02 · Pilot

    A small cohort works a sample

    A handful of raters from the network work a sample batch against your gold items, in the tool you already use.

    03 · Calibrate

    Splits get discussed

    Disagreements on subjective items are reviewed with your team and the guidelines tighten. You keep the raters who converge on your rubric.

    Gold items · votesA · B · tie

    04 · Scale

    Grow what works, or stop

    Add raters who match the calibrated profile, or end after the pilot. Each project is scoped on its own.

    A creative reviewing footage at a grading panel in a dark suiteCalibration · gold items

    05 The network

    Roster in numbers

    150+

    countries the experts on Roster work from

    1B+

    combined followers across the channels on Roster

    Channels on Roster

    Subscribers on YouTube

    • Stokes Twins

      Stokes Twins

      147MComedy

    • Alan Chikin Chow

      Alan Chikin Chow

      71MComedy

    • Jordan Matter

      Jordan Matter

      27MKids & Family

    • Chloe Ting

      Chloe Ting

      25MFitness

    • Jesser

      Jesser

      23MSports

    • Nick DiGiovanni

      Nick DiGiovanni

      22MFood

    • Rebecca Zamolo

      Rebecca Zamolo

      17MLifestyle

    06 Get in touch

    Brief us on
    your next eval.

    Send us the scope and we'll reply by email.

    Modality
    Task types
    Seniority
    Raters
    Opens our contact form with this scope filled in.