UGC and sponsored creators
Creator videos,
run by our team.
UGC creators make videos and hand them to you, to post on your own accounts and run as ads. Sponsored creators post on their own socials, so you get the video and their audience. Our team finds the creators and runs the project with you.
Breakfast in twenty seconds, no bowl needed. Filmed by Saoirse in Dublin.
omar.liftsPaid partnership with ferro.fuelWhat I drink after every session, and why I stopped buying the big tubs.
The serum I actually finished. Two drops, morning and night.
UGC on your accountUGC as your adA sponsored creator's post
UGC or sponsored creators
Content you own,
or content plus reach.
With UGC, the creator gives you the video and you post it. With sponsored creators, the creator posts it on their own socials. One project can use both.
Creators make the videos. You post them.
UGC creators film videos for your brand and hand them over. They don't post them. The videos run on your accounts and in your ads.
Where the videos run
- Your accounts. Instagram, TikTok and YouTube Shorts.
- Your ads. Meta, TikTok and YouTube campaigns.
- Your site and emails. Product pages, landing pages and newsletters.
Usage rights decide where each video can run and for how long. We agree them with you before filming.
You sponsor creators. They post on their own socials.
The creator posts the video to their followers as a paid partnership. You get the video and an audience that already watches them.
Where the videos run
- The creator's account. Posted to their followers as a paid partnership.
- Partnership ads. The post runs as an ad from their handle on Meta or TikTok, with their agreement.
- Your channels. Reposts and ads on your side, when the usage rights cover it.
In Meta's 2022 analysis of 15 split tests, partnership ads run alongside brand ads had a 53% higher click-through rate and a 19% lower cost per acquisition than brand ads alone. Source
How it works
From your brief
to finished videos.
Our team runs each step with you and the creators, for UGC, sponsored creators or both. Every project is scoped on its own.
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We sell a serum in the US and Brazil.Roster teamUGC for your ads, sponsored creators, or both?Both. Ads first.Roster teamGot it. I'll send you a plan and a price.
1Step one
Tell us what you need
What you sell, who buys it, your markets, and whether you want UGC, sponsored creators or both. Then we scope the project with you.
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DE BriefPT BriefEN Your brief
2Step two
We shape the brief with you
Each creator knows what to show and what to leave out, in their own language.
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SkincareAges 25 to 34PortugueseBrazilFilms at homeShortlist
3Step three
You choose the creators
We find UGC creators and sponsored creators by niche, language and market. You pick who makes the cut.
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Creator Organic Paid ads Their handle 4Step four
Usage rights, agreed before filming
Where each video can run, from your feed to partnership ads on the creator's handle, is agreed with you and each creator.
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HooksUnboxingsTestimonialsTutorials
5Step five
Creators film
Hooks, unboxings, testimonials and tutorials, filmed vertical for TikTok, Reels and Shorts.
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0:02Open on the jar, not the bowl.0:09Love this line. Keep it.0:14Add captions for sound off.
6Step six
You review, then the videos go live
We handle your notes with the creators. UGC videos come to you to post. Sponsored creators post them on their own socials.
Step one starts with a short form.
Markets
Cast in the markets
you sell in.
Pick your markets. Roster talent lives and films in 150+ countries, so the people in your videos can sound like your customers.
Faces show where creators film. We agree the mix with you.
The people behind the videos
Real people, filming
where they live.
UGC creators and hosts on Roster film from home, in 150+ countries.
They hire on Roster
The teams behind big
channels hire on Roster.
creatives you can hire
countries they live and work in
combined followers of the brands and creators hiring on Roster
A few of the channels on Roster
Subscribers on YouTube
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Stokes Twins
147MComedy
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Alan Chikin Chow
71MComedy
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Jordan Matter
27MKids & Family
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Chloe Ting
25MFitness
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Jesser
23MSports
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Nick DiGiovanni
22MFood
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Rebecca Zamolo
17MLifestyle
“I'm very particular about new hires. After a year of searching for a Thumbnail Designer, I tried Roster. Within 3 days, I found and connected with a top artist thanks to their recommendations.”
JT CaseyYouTuber, 16M subscribers · hires on Roster“It supports emerging talent, allowing creators to focus on their strengths while accessing top-tier professionals. This platform is essential for the creator economy to grow into sustainable leading businesses.”
Chloe TingFitness creator, 25M subscribers · hires on Roster“Roster was born out of my own struggles with hiring and the stress I faced as a creator. I realized there had to be a better way to find reliable, talented professionals who truly understood my vision.”
Sherry WongFounder and CEO of Roster · creator for 10+ yearsQuestions
What brands
ask us.
With UGC, creators make videos and hand them to you. You post them on your own accounts and run them as ads. With sponsored creators, you pay creators to post on their own socials, so you get the video and their audience.
Yes. The same brief can go to UGC creators and to sponsored creators, and we agree the mix with you.
That is what most brands want UGC for. Where a video can run and for how long is part of the usage rights, which we agree with you and each creator before filming. Partnership ads on Meta and Spark Ads on TikTok run from the creator's handle, so they need the creator's agreement as well.
Each project is scoped with you, since the number of videos and the usage rights change the price. Get in touch to start.
It depends on the brief and how many creators you need. We give you a timeline when we scope the project.
Roster talent lives in 150+ countries. Tell us where you sell, and we go through who could film for you in each market.
Yes. Get in touch and tell us about the brands you run and what they need.
Yes. Post a job on Roster, or run a hiring challenge where creators send a short sample video for your product. You watch the samples in one feed and hire the people you like directly. Job posts start at $150, and Roster takes no cut of your hires. Get started or see pricing.
Work with Roster
Tell us what
you need.
Share what you sell and how you want the videos to run. Our team scopes each project with you.