About Us

Building the hiring infrastructure for the creator economy
Roster is a hiring platform for companies that need to scale social-first content. Our recommendation engine helps you find, evaluate, and hire the creative operators behind world-class content.

Fast Facts

150 +

countries and regions represented

30K +

creative talent in the network

1B +

combined followers of brands who have hired through Roster

What we do

For those hiring (creators, agencies, and brands)

Most creative hiring still happens through random DMs, group chats, and messy forms. You get flooded with applicants, but only a handful are truly relevant. Roster fixes this.

  • Instant, personalised shortlists Once you share what you're hiring for, our AI scans your content style, role requirements, budget, and geography to instantly recommend people who can actually match your brand voice.
  • AI-ranked candidates, without the noise Our system automatically ranks and filters applicants. The strongest, most relevant profiles rise to the top.
  • Proof-of-work in your context You see real projects, channels, and work histories in one place – who someone has worked with, what they contributed, and what kind of content they're used to producing.
  • Structured trials instead of guesswork When you're ready, you can run test projects through a Hiring Challenge to creatives pitch ideas and sample work before you commit.
    The end result: you spend less time sorting through noise, and more time choosing between genuinely great options.

For creative talent

Roster is not just another job board. Instead of forcing you to chase generic listings, we:

  • Help you create a profile that acts as a living portfolio – with your projects, channels, and work history all in one place
  • Use your content style to automatically match you with companies who are actively hiring
  • Surface personalised opportunities to you, so the right briefs come to you instead of you endlessly cold-emailing
  • Let you join hiring challenges and test projects that get you in front of serious teams faster
  • You focus on doing great creative work. We focus on getting the right people to see it.

Why Roster exists

The creator economy has become a global industry, but its hiring infrastructure is still stuck in the group-chat era.

Most teams are still relying on WhatsApp threads, Telegram channels, Discord servers, one-off Google Forms, and personal referrals. That makes it hard to find the right people quickly, tap into global talent, or build a repeatable hiring system as you grow.

Roster exists to provide that missing layer.

We’re building a trusted piece of infrastructure for creative hiring – one that understands internet-native work, reduces noise for both sides, and makes it easier for creators, teams, and entire ecosystems to see where creative talent is, what skills are in demand, and how the workforce is shifting over time.

Meet Our Founder

Sherry Wong Founder
Sherry, CEO/Founder of Roster, speaking at the 1 Billion Follower Summit in Dubai in 2025

Sherry Wong is the founder and CEO of Roster.

Born and raised in Canada, she started making YouTube videos as a teenager and has spent over a decade inside the creator economy as both a creator and an operator.

She has been a content creator filming YouTube videos for more than 10 years, with over 9 million views across her travel and lifestyle videos.

Creating online gave her a front-row seat to how creators actually work – and where the gaps are when it comes to building a team.

That experience pulled Sherry deeper into the industry side of the creator economy. She moved from Canada to Singapore to join a venture fund investing in creator-economy and consumer internet companies.

Sherry Wong Founder
Sherry, CEO/Founder of Roster, speaking at the 1 Billion Follower Summit in Dubai in 2025

Our Advisors

Roster is supported by an advisory board of operators and leaders from
technology, media, and the creator ecosystem.

Benjamin Grubbs

Managing Partner of
Creator Capital

Faizan Siddiqi

Serial Entrepreneur with IPO | Investor | Google Launchpad Mentor

Adam Wescott

CEO of Mind Chatter Media
| Creator Economy Veteran

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and non-production roles without the hassle.

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